Use the Indievelopment Lead Calculator.
The Indievelopent Calculator is to help you discover how much of a budget you could need for a successful campaign. It's based on industry averages and estimates that help you set realistic expectations on how we can use a marketing budget to achieve your goals.
Find out how many Emails/pre-saves and Backers you need with your marketing budget.
It's Important to Know...
Marketing can not save a bad project
To have a Kickstarter worthy of disrupting online, you need a good project. At the end of the day, no matter how many leads you collect, if you're project is not up to a high standard or has a demand, audiences will not be interested. Your game has to be something your subscribers want to support, and that doesn't fall down to marketing alone.
Somewhere, someone probably said: Anyone can throw glitter over a piece of sh*t, but it still makes it a piece of sh*t...
Not every lead will convert into a backer
While it's easy to put a projection of outcomes for a successful Kickstarter project, there are a number of factors that make a crowdfunding project good... or bad.
Email list on average have a conversion rate from as low as 1%, up to 5% and over. By generating high quality leads, engaging your community early and educating them of your Kickstarter, we can ready up your potential backers to convert early.
Make sure to get your assets for the best start before launching your game. These can include trailers, playable demo, marketing material (videos & images), a landing page and a Kickstarter page.
So, what makes a successful Kickstarter project?
A unique, high-quality game.
Backers who want to invest and support your game.
A realistic delivery time scale.
Audiences familiar with Kickstarter and Crowdfunding.
Create an engaged community.
The right incentive offer for early backers.
Reaching 30% funded within 48 hours is key
Hitting the 30% funded mark in at least 48 hours of your Kickstarter campaign is a key moment to succeeding. Reaching the benchmark puts your project on a good trajectory to reach your funding goal.
Marketing can help with this, but it's not the 'be all, end all' of your campaign. You need to be active across your social media channels, generate a community and consider other means to get your game out there.
