Launching a game on Kickstarter is no easy feat—especially when you’re also busy developing it. In this blog, we explore why game developers and indie studios should consider hiring a marketing agency or freelancer to support their campaign. From strategy and visuals to social media and email marketing, professional support can be the difference between a good launch and a great one.

Crafting a high‑converting Kickstarter pre‑launch page is all about strategy, clarity, and momentum. Indievelopment walks developers through essential design steps—from writing a captivating headline and hero image, to showcasing key features with GIFs, outlining stretch goals, and building trust with team intros, timeline visuals, and press proof . A well-structured page not only captures attention, it's a powerful tool to start building your backer base before launch.

Your Social Media Follower Count ≠ Interest in Your Kickstarter TL;DR: Don’t rely on your social media following. Push people to follow...

Launching a video game is only the beginning. To truly succeed, you need an engaged community that not only plays but also promotes and...

Kickstarter from the outside, looks like it takes little to no effort at all. You just make your page, add some images, videos and text,...

4 Basic marketing tips to help your Kickstarter pre-launch

Watch out for these 3 social media mistakes that can impact your growth. Social media tips for video games.

Check out these top tips to designing your Kickstarter page. From creating your video pitch to the page structure and more.

Designing a Kickstarter page that sells your video game through images, videos gifs and creative copywriting can be the key to success.

Writing a compelling Kickstarter project title is crucial to capturing the attention of potential backers.

Find out how to create a Kickstarter page from scratch. Covering the basics of what you need to set up your own Kickstarter