Video Game Marketing For Kickstarter
Test The Market Before You Complete Your Game.
Kickstarter For Indie Games
Launching your game on Kickstarter is a great way to test the market and validate whether your game can gain interest from audiences outside of your community before you finish your game.
Some of the greatest indie classics first launched on Kickstarter, including Hollow Knight, Shovel Knight, TemTem, Yooka-Laylee and much more.But these games didn't just launch on Kickstarter and receive the reception that they did from day one.
It takes time and effort to build up your following before you go live on Kickstarter and release more information about your game to audiences, and encourage them to be involved in supporting your game to help you raise the amount you need to complete your game.
Raise Funds To Support Your Development
Funding your game on Kickstarter is a great way to secure funding to develop your game. Showcase your concept and attract backers willing to support you.
Get Publishers Attention
You may want to get a publisher to support your game, but Kickstarter is a great way to get publishers' attention by showcasing what you have to offer, that your game has an audience and you can generate revenue.
Early Access & Feedback
Kickstarter gives you the chance to reward your backers early access to the game at a higher tier price, allowing players to give valuable feedback and help shape the final product. This can help improve the quality of your game and identify any issues players may come across.
Kickstarter Is A Growing Platform For Indies.
Kickstarter has been increasing in popularity year on year for indie studios, publishers and solo developers.
In 2024, the platform helped indie games raise over $26 million across 441 campaigns, with My Time at Evershine, by Panthea Game,s raising $2.9 million alone.
Digital-first video games are also turning to physical merchandise to help raise funds and attract higher pledge rewards from backers, including hand-crafted figures, vinyl soundtracks, collector edition boxes and more.
So Kickstarter doesn't just give you the chance to sell copies of your game; it gives you a merchandise platform to get creative and produce amazing rewards. I've worked with teams creating in-demand and exclusive reward s that hev been picked up by over 1,000+ backers.
Tails of Fate raised over $110,000 on Kickstarter
Tails of Fate raised over $31k within 48 hours with a pre-launch strategy that helped grow their following by over 2,000+ Kickstarter followers.
Ads were optimised for social first viewing, the page designed to hook viewers' attention and rewards that backers wanted to get their hands on led to the successful campaign.
Supporting Indies With Their Launch
Percentage-based Service Models For Kickstarter
To help indie developers and studios with costs, I'm open to a percentage fee model for Kickstarter campaigns, whereby at the end of the Kickstarter campaign, you only pay for my services once you have received your money from Kickstarter.
I want to be able to do more with the budget you have, making effective decisions that will get the best outcome for your game.
The percentage fee is determined and negotiated at the start of working together. Or, if you'd rather go down the traditional monthly cost route, we can discuss the options with your proposal.
Helping Indies With Award-Winning Support
I know first-hand how tough it can be to self-fund and release something you're passionate about.
Years ago, I was in a touring band that would write, record, create a music video and then release it to our audience of fans. Once our music was out there, it was then difficult to find new fans without having to put in extra work of touring around the UK and Europe, which would also come at an extra cost. But we did it because we enjoyed it.
Indievelopment was created to go the extra mile and support indies and to help them succeed in their goals with their marketing budget. To expose your game to new audiences and to get them interested and build your community.