​Fallen Tear: The Ascension had already impressively worked up their social following to over 14,000 followers on X alone, and several thousand elsewhere, along with thousands of Wishlits from an impressive PR run, but their Kickstarter following was falling behind in growth. 

 

Using Facebook & Instagram (Meta) ads, Fallen Tear: The Ascension's following grew quicky gained interest from users across the US, UK and Europe, with over 3,000 followers during its pre-launch phase with it's promise of becoming on of the biggest metroidvanias to date with its huge explorable biomes, summonable characters and 

 

During the launch day, Fallen Tear hit its funding goal with over $38,000 raised from 724 backers, with the page following converting at 20% and backers opting in for a range of rewards, including physical and digital add-ons.

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Over 32 days, the campaign had over 4,581 project followers, with 1,253 of those converting into backers throughout, ending the Kickstarter on a huge 27% conversion rate.

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Quick Stats:

• Fully funded in 1 Day

• 3,002 backers

• x2.0 live campaign ROAS.