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How to create engaging social media posts for your game.

Updated: May 21

4 great social media examples from indie devs' to take inspiration from and kill it across your own to promote your upcoming video game.

There’s a bit of an art to social media.

It’s not just posting who you are with a Wishlist link, joining in on Wishlist Wednesdays, Screenshot Saturdays or whatever the trend someone else has set up to generate engagement for their gain, and hoping people will flood your social media accounts and follow you, engage with you, and in the end buy your game. No.

But social media is an art that can be learned, studied and eventually (or hopefully) mastered.

Here are 4 great examples of games killing it on their social channels, creating ACTUAL engagement and growth - that potential buyers are drawn into and feel like the game has been sold to them. So take a look at these and learn how to create engaging social media posts for your game.

First up is Kristala by ACS Games.

In this post, ACS is showing a behind-the-scenes clip of a character in the game, Brutus. The video pans down while the character rotates with a black backdrop, then eventually shows the full scale of Brutus. Take a look below:

Social Media Post for Video Games

So why is this tweet good?

  • We get an introduction to a character in the game to see the detail and effort they’ve gone into the character design. A huge cat stood up strong, with a thick grey beard and cladded up with leather and metal armour.

  • We know that Brutus is a Blacksmith and that we can ‘snag weapons and train for combat’, showing us that he’s on your side in the journey. An introduction to a character we are yet to meet.

  • Raksaka Proving - Now, what is this I’m wondering? If I’ve missed some tweets that explain this, I’m guessing it could be some sort of rite of passage in the world of Kristala - I’m hooked.

  • Hashtags are kept to a minimum and relevant to the game genre.

It’s short and sweet. No sales pitch, no links to Wishlists or Kickstarter - This tweet is used to purely tell a back-story to the upcoming game.

Next up is Being & Becoming developed by Ichthys.

This tweet is focused purely on introducing the game to potential new audiences and being in front of familiar followers.

We get a short opening paragraph setting the tone of Being & Becoming as an atmospheric Metriodvania (a classic game style and popular Kickstarter genre), set in the realms of dreams and reality, setting the tone of that could be real and what isn’t in the world of the game.

Followed by a paragraph of what you can expect the game to deliver - A vast world full of beauty and terror, and an arsenal of weapons to wield through your nightmare journey. Check out the tweet below:

Social Media Post for Video Games

Why is this tweet good?

  • The summary sells the game in one tweet, alongside an emoji of an anchor, setting the scene that this could be an underwater, nautical game

  • There’s a call-to-action; Wishlist on Steam, followed by a link to the Steam page. The post wants to sell the game through text and a trailer for new and familiar followers to then go pre-save the game for when it’s finally available. The game is also launching on Kickstarter first (maybe the post is used to appeal to a wider PC gaming audience?).

  • It taps into the event PitchYaGame, using the hashtag to join in on the trend of other indie developers to showcase what makes their game great (backed up by the short description for newcomers).

Here is Koa & the Five Pirates of Mara by Chibig Studio.

Using Instagram Reels, Chibig Studio has tapped into the growing format on Instagram. Reels let you use the full mobile screen to get creative and show off your game. As part of a series introducing the game on Instagram, showing off Koa & the Five Pirates as a fun platformer.

Social Media Post for Video Games

Why is this Reel good?

  • It shows off the game in all its cartoon fun glory in a 9x16 video designed for a mobile-first experience.

  • It asks the question ‘Who would you challenge?’ asking the viewers to think about who they’d challenge in a fun race against friends.

  • It has the Kickstarter launch date with a call-to-action ‘LINK IN BIO’, though it could have been stronger maybe? What’s the link, and what’s in it for me to click it?

  • It uses a number of hashtags to tap into different communities to reach potential new followers to view the game.

Final post, Solarpunk by Cyberwave.

This game absolutely smashed their Kickstarter campaign and looking across their social channels, there’s a reason why it did so well. Every post across TikTok has thousands of views and this one below has 1.7 million views. Check it out below:

Social Media Post for Video Games

What makes this TikTok video good?

  • It’s short and to the point. All gameplay with a simple text description of what you do in the game. We know it's a survival craft game - why? Because it literally shows you it in the video and tells you in the description.

  • It starts off with some personality with ‘Me and my friend working on a multiplier survival craft game’. It adds a personal touch, knowing that this beautiful-looking game is making waves with just two people.

  • The description is a short summary and utilizes hashtags to tap into TikTok’s gamer community.

And there we have it. 4 posts from 4 games that are killing it across social media.

What have we learnt?

  • Use behind the scenes images or videos to show off your work in progress.

  • Don't make every post about wishlists or pre-saves. Focus on brand building and show off the best bits of your game.

  • Tap into trends to boost visibility in popular moments.

  • Use the right formats across different platforms.

  • Don't be afraid of TikTok.

Make sure you visit Indievelopment on Instagram, Twitter and Threads to get more tips.


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