In this blog, we'll cover the basics of creating a Kickstarter page from start to finish.
Creating a Kickstarter page involves several steps to present your project and attract backers. Kickstarter is a crowdfunding platform that helps creators raise funds for their creative endeavours. Here's a step-by-step guide on how to create a Kickstarter page.
1. Preparation
Project Idea:
Have a well-defined and compelling project idea that you can clearly explain to potential backers.
Planning:
Create a detailed plan for your project, including the timeline, budget, and potential challenges.
2. Sign Up and Log In
Create an Account:
If you don't have one already, visit the Kickstarter website and create an account.
Log In:
Use your account credentials to log in.
3. Start a New Project
Create a Project:
Click on the "Start a Project" button on the top-right corner of the Kickstarter homepage.
Select Project Category:
Choose the category that best fits your project (e.g., Art, Music, Technology, etc.).
4. Project Details
Project Title:
Choose a catchy and descriptive title for your project. Be clear and to the point - Sell your game by highlighting what it's about. Loftia does this well by telling you its a new, cosy game (this lets you know that it will be a life-sim style, and relaxing to play) and then describes the setting as a 'warm, solar punk world', letting you know that the game will have a bright and colour characteristic (backed up by its main image)
Write a summary highlighting USPs:
What sets your project apart from others? Is it innovative, creative, or solving a unique problem? Incorporate your project's USP into the title to intrigue potential backers.
Project Image/Video:
Add a high-quality image or video that represents your project visually.
Project Description:
Write a clear and engaging description of your project. Explain what it is, why it's unique, and how it will benefit backers.
5. Funding Goal and Duration
Funding Goal:
Set a realistic funding goal that covers your project expenses. Be transparent about how you'll use the funds. Set a realistic goal that you can achieve with the resources you have available. If you're looking to raise over $20-50k with little to no marketing, you might want to reconsider your project launch.
Funding Duration:
Choose the duration for your campaign. Kickstarter campaigns usually last between 1 to 60 days. Most successful campaigns select 28-35 days, This gives enough time to keep the project momentum going from start to finish.
6. Rewards and Tiers
Create Reward Tiers:
Offer a range of rewards for different contribution levels. Consider offering digital rewards, physical products, or unique experiences related to your project.
Reward Descriptions:
Clearly describe each reward, including what backers will receive and when they can expect it.
7. Project Story
Tell Your Story
Share your personal connection to the project and explain why it's important to you. This helps backers connect on an emotional level.
Images and Media
Use images, videos, and other media to enhance your project story.
8. Risks and Challenges
Be Honest:
Acknowledge any potential risks and challenges associated with your project. Transparency builds trust with backers.
9. Account Setup
Bank Account
Set up your bank account details for fund transfers once your campaign is successful.
Profile and Identity Verification:
Complete any necessary identity verification steps.
10. Review and Launch
Review Your Page:
Go through your entire Kickstarter page to ensure all details are accurate and well-presented.
Make a pre-launch page:
Once you have submitted your page for review, you will then be able to make a pre-launch page to get subscribers to your project.
Launch:
Once you're satisfied with your page, built up enough awareness and pre-saves, click the "Launch" button to make your project live and watch the backers come rolling in!
11. Promotion
Share Your Project
Use social media, email, and other channels to promote your Kickstarter campaign.
Engage with Backers:
Respond to comments and messages from potential backers. Engagement helps build a supportive community.
12. Campaign Management
Update Your Backers:
Keep backers informed about project progress, milestones, and any changes.
Manage Expectations:
If any unexpected challenges arise, communicate them honestly with your backers.
Remember that creating a successful Kickstarter campaign requires careful planning, engaging storytelling, and effective promotion. Keep your backers involved and informed throughout the campaign and fulfill your promises if your project gets funded.