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How to create a Kickstarter page

Updated: May 21

In this blog, we'll cover the basics of creating a Kickstarter page from start to finish.

Creating a Kickstarter page involves several steps to present your project and attract backers. Kickstarter is a crowdfunding platform that helps creators raise funds for their creative endeavours. Here's a step-by-step guide on how to create a Kickstarter page.

1. Preparation

  • Project Idea:

Have a well-defined and compelling project idea that you can clearly explain to potential backers.

  • Planning:

Create a detailed plan for your project, including the timeline, budget, and potential challenges.

2. Sign Up and Log In

  • Create an Account:

If you don't have one already, visit the Kickstarter website and create an account.

  • Log In:

Use your account credentials to log in.

3. Start a New Project

  • Create a Project:

Click on the "Start a Project" button on the top-right corner of the Kickstarter homepage.

  • Select Project Category:

Choose the category that best fits your project (e.g., Art, Music, Technology, etc.).

How to create a Kickstarter project
You can find 'Start a project' in the top left of Kickstarter

4. Project Details

  • Project Title:

Choose a catchy and descriptive title for your project. Be clear and to the point - Sell your game by highlighting what it's about. Loftia does this well by telling you its a new, cosy game (this lets you know that it will be a life-sim style, and relaxing to play) and then describes the setting as a 'warm, solar punk world', letting you know that the game will have a bright and colour characteristic (backed up by its main image)

How to make a Kickstarter Page
Loftia uses the Project Title to tell you a short summary of the game and its setting,
  • Write a summary highlighting USPs:

What sets your project apart from others? Is it innovative, creative, or solving a unique problem? Incorporate your project's USP into the title to intrigue potential backers.

  • Project Image/Video:

Add a high-quality image or video that represents your project visually.

  • Project Description:

Write a clear and engaging description of your project. Explain what it is, why it's unique, and how it will benefit backers.

How to create a Kickstarter Page - Add a Title
Enter the information about your game that views want to know.

5. Funding Goal and Duration

  • Funding Goal:

Set a realistic funding goal that covers your project expenses. Be transparent about how you'll use the funds. Set a realistic goal that you can achieve with the resources you have available. If you're looking to raise over $20-50k with little to no marketing, you might want to reconsider your project launch.

How to create a Kickstarter page
Add your Goal amount - Use the calculator to figure out tax costs

  • Funding Duration:

Choose the duration for your campaign. Kickstarter campaigns usually last between 1 to 60 days. Most successful campaigns select 28-35 days, This gives enough time to keep the project momentum going from start to finish.

6. Rewards and Tiers

  • Create Reward Tiers:

Offer a range of rewards for different contribution levels. Consider offering digital rewards, physical products, or unique experiences related to your project.

  • Reward Descriptions:

Clearly describe each reward, including what backers will receive and when they can expect it.

7. Project Story

  • Tell Your Story

Share your personal connection to the project and explain why it's important to you. This helps backers connect on an emotional level.

  • Images and Media

Use images, videos, and other media to enhance your project story.

8. Risks and Challenges

  • Be Honest:

Acknowledge any potential risks and challenges associated with your project. Transparency builds trust with backers.

9. Account Setup

  • Bank Account

Set up your bank account details for fund transfers once your campaign is successful.

  • Profile and Identity Verification:

Complete any necessary identity verification steps.

10. Review and Launch

  • Review Your Page:

Go through your entire Kickstarter page to ensure all details are accurate and well-presented.

  • Make a pre-launch page:

Once you have submitted your page for review, you will then be able to make a pre-launch page to get subscribers to your project.

How to make a Kickstarter page
Kickstarters pre-launch page is a great way to build up followers that will get notified when you go live.

  • Launch:

Once you're satisfied with your page, built up enough awareness and pre-saves, click the "Launch" button to make your project live and watch the backers come rolling in!

11. Promotion

  • Share Your Project

Use social media, email, and other channels to promote your Kickstarter campaign.

  • Engage with Backers:

Respond to comments and messages from potential backers. Engagement helps build a supportive community.

12. Campaign Management

  • Update Your Backers:

Keep backers informed about project progress, milestones, and any changes.

  • Manage Expectations:

If any unexpected challenges arise, communicate them honestly with your backers.

Remember that creating a successful Kickstarter campaign requires careful planning, engaging storytelling, and effective promotion. Keep your backers involved and informed throughout the campaign and fulfill your promises if your project gets funded.


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