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How to write a Kickstarter title & summary that sells your game.

Updated: May 21

Are you trying to write your Kickstarter title but feel you're not hitting the right notes? Or maybe you're struggling to get creative.... We've all been there!


Hopefully, this guide can spark some inspiration on how to write your Kickstarter title.





Writing a compelling Kickstarter title is crucial to capturing attention and conveying the essence of your video game.

Your title has to sell your Kickstarter in a way that is both short and easy to understand but also speaks your brand/game tone of voice. There's no fine balance between the two but these tips should help you find the right direction into what feels and sounds right So what do you do?


Here are some tips and examples to help you write a Kickstarter title that sells your game:


Be Clear and get to the point: Your title should immediately describe your project. Keep it short and to the point while highlighting the main aspect of your project.



Good Title Examples for Kickstarter
Ratatan have smashed their Kickstarter campaign raising over $1 Million

Ratatan does a pretty good job of being clear and concise through its summary. It tells you that it's a rhythm-based game by the creators of an already successful game. But I think they could have done more... There are 60 characters available for your title - so make sure you use it - Add more details about your game into the title. They could have gone for:


  • Ratatan: Rhythmic, side-scroller action game on PC & Console

or

  • Ratatan: The side-scroller action game with rhythm


 

Highlight the Unique Selling Point (USP): What sets your project apart from others? Is it innovative, creative, or something completely new to gamers? Incorporate your project's USP into the title to draw in potential backers.


 



Evoke Emotion: Use words that evoke emotions related to your project. Whether it's excitement, curiosity, or empathy, emotions can help create a stronger connection with potential backers.



How to write a Kickstarter title

Kokopa's Atlas works well at delivering curiosity. By saying 'Discover new beginnings and grand adventures' it invites you into a new unexplored world that you may have never come across before in any other game.



 


Use Action Words: Incorporate action words that suggest movement, progress, or engagement. This can make your title more dynamic and enticing.



 


Include Keywords: Think about the keywords potential backers might use when searching for projects like yours. Including relevant keywords can help your project appear in search results. For example, if your game is a Metroidvania, make sure it's there, you have 3 seconds to impress so getting new audiences easily understand what your game is in an instance is super important



 


Keep the Target Audience in Mind: Consider who your target audience is and what would resonate with them. Tailor your title to appeal directly to the people most likely to support your project.



 


Avoid Jargon: Avoid using technical jargon or terms that might confuse potential backers. If it's difficult to understand or doesn't read well, test a few out with your friends or followers to see what works well.





 


Test Different Variations: Don't be afraid to experiment with different title variations. You can ask friends, family, or colleagues for feedback on which title resonates the most with them.

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