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How to design a Kickstarter page

Updated: May 21

So... You're here because you want to know how to design a Kickstarter page.

To make sure you're ready to design your page, it's a good idea to draft up what you want to do in a Word document so you can play about with how you want to design your page.

Making the right Kickstarter page isn't a one-size-fits-all approach, but it can be a mix of different elements that you create to design your page. It could be using images for headlines, or gifs to show off some action. Make sure you have everything you need ready to show off your game and design your page.

Designing a Kickstarter page that sells your video game is crucial for attracting backers, explaining your game and a key part of the process of successfully funding your project.

Here's a step-by-step guide on how to layout your Kickstarter page effectively

1. Introduction:

Start with a captivating project title, a brief tagline that summarizes your project's essence and a hero image. Use engaging imagery or a video that introduces yourself and your project. Explain who you are, what your project is about, and why it matters. This should also tell a short story that goes into more detail about your game.

Add in games or genres that influenced your games so new viewers can easily relate to it and find out quickly if it's a game they'd likely play.

How to design a Kickstarter page
Bitter Sweet tells you in bold the key points of the game and then goes into a longer description.

If English isn't your native language and you've built up an audience local to you, add a link to a Word document that covers your page in a different language.

2. Features/Gameplay

You should then follow on from the Introduction with key features of your game. Tell your viewer what the main features of your game are or the unique selling points of your game that make it what it is, Back up those features with GIFs of gameplay mechanics so viewers can see your game in motion. This section can be as long as you want to be - As long as you have interesting features and USPs to show off!

How to design a Kickstarter page
Ratatan uses a paragraph to describe its core game play, followed by a GIF to show the game in action.

3. Call-to-Action (CTA):

Place a clear and prominent call-to-action button for backers to support your project. This could be a call to action for people to play your demo, follow your social media accounts for extra rewards or download a press release. Pathfinder has a great example of a CTA that benefits both them and the backer through Social Goals & Rewards. Each tier has a goal for a number of Followers across their social media channels in return for in-game rewards.

How to design a Kickstarter page
Get extra followers on your Social Media in exchange for in-game rewards

4. Stretch Goals:

If you plan to offer additional features or benefits based on funding milestones, outline these as stretch goals. These can incentivize backers to share your campaign and increase its reach.

How to design a Kickstarter page
Plank Builders used a graphic design to show off extra goals locked behind certain funding targets

5. Team and Background:

Introduce your team members and their relevant backgrounds. Highlight their expertise and experience to instil confidence in backers that you can deliver on your promises. Add a personalised heartfelt message expressing gratitude for potential backers considering your project. Encourage them to become a part of your journey.

6. Timeline:

Provide a clear timeline that outlines key milestones and when backers can expect to receive rewards. This helps manage backers' expectations and shows that you have a well-thought-out plan.

7. Social Proof and Press:

Include any media coverage, endorsements, or testimonials you've received. Social proof can reassure backers that your project is worth supporting.

8. FAQs:

Anticipate common questions and provide detailed answers in the Frequently Asked Questions (FAQ) section. This saves potential backers time and shows that you've considered various aspects of your project.

Remember that a well-designed Kickstarter page combines compelling content, visuals, and transparency. Continuously update your page with relevant information and engage with backers through comments and updates. A successful Kickstarter campaign involves not only a great product but also effective communication and community-building.


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